Privacy Policy


This site is owned and operated by Long O Donnell Associates Limited. Your privacy on the Internet is of the utmost importance to us. At Long O Donnell Associates Limited, we want to make your experience online satisfying and as safe as possible.

The following statement details what personal information we collect about you and how it will be used.


Long O Donnell Associates Limited gathers the following types of information about users:

  • Personally identifiable information may be collected through voluntary submissions which will only be used in relation to any information you request online

  • Information Long O Donnell Associates Limited gathers through aggregated tracking information derived mainly by tallying page views throughout our sites.  This information allows us to better tailor our content to readers’ needs and to help our advertisers and sponsors better understand the demographics of our audience.  Under no circumstances does Long O Donnell Associates Limited divulge any information about an individual user to a third party.


Consistent with the UK Government requirements for child on-line safety we will comply with the 15 Age Appropriate Design Code Principles and gain support from the ICO.


Long O Donnell Associates Limited tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. Long O Donnell Associates Limited does break down overall usage statistics according to a user’s domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user’s browser).

Long O Donnell Associates Limited sometimes tracks and catalogs the search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.


If you leave a comment on our site, you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

You can refuse cookies by turning them off in your browser. If you’ve set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use this site. However, you do need cookies to participate actively in message boards, forums, polling and surveys.


Long O Donnell Associates Limited uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalised elements on the sites or to better prepare future content based on the interests of our users.

As stated above, we may use information that users voluntarily provide in order to create personalised quotations for services provided by us. Long O Donnell Associates Limited never shares any information provided by you with any third parties, including advertisers or sponsors.

When we use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don’t track which terms a particular user enters.


We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public. These third parties will be required to take appropriate steps in order to protect this data.

Examples may include:

  • The prevention or detection of crim and fraud

  • The apprehension or prosecution of offenders

The assessment or collection of tax or duty owed to customs and excise:

  • In connection with legal proceedings

  • In relation to the physical or mental health of an individual, where disclosure is required to protect them or others from serious harm and to protect their vital interests

  • Research and statistical purposes


Long O Donnell Associates Limited operates secure servers protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers.

Our websites may contain links to other websites that are outside of our control. Other websites are not subject to our Terms & Conditions or Privacy Policies and so we cannot accept responsibility for their content. We recommend that you take the time to read the Privacy Policies on any other websites which you visit.


By using this site, you consent to the collection and use of this information by Long O Donnell Associates Limited. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.


If you have an account on this site, have submitted data or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

As part of our service to you, we are happy to provide you with copies of personal data that you are the focus of. We will provide this on receipt of a formal written request. This is called an ‘access request’. If you make an access request, we will provide you with a readable copy of the personal information we hold about you within 30 days of receiving your request. You will only receive the information the General Data Protection Regulations state are not exempt from disclosure. To make an access request you must:

  • Make your request in writing
  • Provide proof of your identity

Please send your request to


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Visitor comments may be checked through an automated spam detection service


For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

All information gathered is handled in accordance to GDPR (General Data Protection Regulation) The General  Data  Protection  Regulations  gives you  a  number  of  rights  in  relation  to  your  personal information. You can find out about your rights, and get further guidance, on the ICO website.

We will  not  keep  personal  data  longer  than  is  necessary  for  the  purpose(s)  for  which  they  were collected. We will take all reasonable steps to destroy or delete data which is no longer required, as per our Privacy Notice.


Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if you the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.